Gucci - Global Luxury Goods The essay analysis Gucci as a global provider of luxury goods from a marketing point of view.

Inter interior(a) Marketing Global Luxury Goods Prep ard by: Tamás Halasy July 7, 2003 MBA 1 2002/2003 Word count: 2,389 tabular array of contents TABLE OF CONTENTS2 GUCCIS mart FORMULA3 MARKETING COMMUNICATIONS3 Advertising4 Direct Marketing4 PR4 IMAGE4 harvest-home MARKETS5 STANDARDIZATION OF THE MARKETING OF LUXURY GOODS6 GENERALIZATIONS RELATING TO THE GLOBAL LUXURY GOODS INDUSTRY7 SOURCES8 Gucci Gucci is a spheric retailer of luxury, high quality form items: handbags, delicate leather goods and luggage, shoes, ties and scarves, RTW, watches and different personal items such as signalize chains, money clips, pens, etc. Gucci makes its products on tap(predicate) to the public through 4 main distribution conduct: ·Directly operated stores; ·Franchise stores; ·duty-free boutiques; ·Department stores. Guccis Marketing Formula Gucci has follow an international merchandising outline of communicating a legitimate image t o its customers slightly the world. To uphold the consistency, Gucci has centralized selling trading operations to Florence, which provides in all creative material, and controls all aspects of marketing. The main marketing strategy of Gucci is designed to maintain a high profile and concordant visibility. This involves constant marketing of its products and image, which keeps the company constantly unmistakable to customers and the fashion world. To achieve this, Gucci has started increasing communications expenditure in the stick up 3 years, and is planning on continuing the development of its marketing budget.

Guccis products and marketing methods! are not tailored accord to national needs or customs. It aims at reaching the growing global market segment of the well-to-do and newly rich, among which groups a homogenization of taste for luxury products has been detected. This group is a accredited example of the emergent phenomena of the global marketplace, where needs and perceive benefits are common from the USA to Europe to Japan. This global market segments toll elasticity is low, meaning that they are not stirred by... I think this essay was well written and I truly enjoyed reading all the facts about the Gucci industry. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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