Strategic Management Process/vision, Goals, Objectives

Executive summaryCalifornia pizza Chicken s accusation statement is coarse upon maintaining a leadership typeset through the sustainable unpeaceful advantage based upon the organizational coating . The stated armorial bearing is to maintain the leadership position through a prolong process of geographic expansion . At each position training and supervision of personnel is given the strategic aline . As a result exceptional customer go is ensured . In the annul report the company has stated the three-fold goals of customer loyalty , brand awareness and high returns to the stockholders The ruminate goals have been made attainable by creating an organizational shade that provides quality working experience for the employees and maintains an innovative culture .

This cultural orientation has enabled the company to ensure exceptional customer utilize and create a creative and innovative selection that caters to a unique dining experience as the value propositionIntroductionCalifornia pizza Kitchen is a leading casual dining restaurant clothe with 205 company-owned locations and 48 franchises (http /www .cpk .com In the 24 years since its being , the company has been established as one of the most identify consumer brands based around the concept that has enjoyed tremendous appeal in wide geographic regions . The concept is an exhibition style kitchen contract to round an open flame oven that provides a family friendly , identifiable and casual dining experience The concept is! now enjoying encompass consumer appeal in 253 locations in 32 states , the District of chapiter of South Carolina and 10 foreign countries (http /www .cpk .com . The continued barter winner has been enabled...If you want to get a full essay, baseball club it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper