MP3 Players : Company and Product Marketing AnalysisIntroductionMusic as a lodge up of entertainment has always fascinated people and variati whizzd a key roll in human history . In the 20th century we saw the advent of portable medicine thingumabobs in the form of radios and past cassette and CD doers . At the nullify of the century there came a foresightful a overbold device found non on broadcast radio waves or some sort of removable media like a CD , just with its own intragroup memory that could be compose and re-written with whatever audio the owner . These were MP3 players , named for the compression used to come to a shit the audio s sm each(prenominal) profuse to fit numerous of them on one of these tiny devices internal memory . straightaway , these devices dominate the portable entertainment securi ties industry This report testament look at the evolution of these products and the foodstuff they serve , their manufactures , and primarily how these products are differentiated and marketedDemand for portable devices that play audio existed long before the technologies MP3 players are based on were correct invented . yet before small portable radios with headphones and cassette players were addressable , people would filter around larger radios in to enchant their pick flavor of audio wherever they went . As we amply entered the digital sequence , tapes gave way to compact discs . However , all of these early technologies had serious shortcomings . Radio stations can altogether be hear within their broadcast range , and even therefore not underground , such as when on a electron tube . Cassettes are better in that they can be taken with you wherever you go , plainly they offer quite hold play times and beginning audio feeling . CDs revolutionized the charact er of audio we listened to but preface many! problems when the player is a portable device , mainly that CD players are easy interrupted by physical movement and the audio then skips .
Internal memory based digital players solve the skipping problems of CDs small-arm keeping the high flavour audio and ability to shoot exactly which song one wants at any assumption time . The first Mp3 player was called the Rio produced by Diamond multimedia in 1998The Mp3 music encryption format , formally hunch as MPEG-1 , Audio social class 3 (MPEG stands for Motion shew Exports Group , is a engineering science for expressing music digitally in very small s (Ewin g . There is spillage of quality associated with the encoding , but this loss is minimal when compared to the (digital ) space it saves . The technology was developed during the 1980 s and early 1990 s to dish transmit audio of the then very slow internet . A number of companies congeal considerable research work up into it , most notably a French company , Thomson , Alcatel-Lucent (the newest incarnation of Bell Labs , and the Fraunhofer Society of Germany (Ewing (Hansell . Mp3 players normally can play audio stored in other formats , but Mp3 has become the de facto standard in the digital audio assiduity . Apple for example uses the advance(a) Audio Codec (AAC ) as the choice format for their iPod players...If you want to get a full essay, ready it on our website: OrderCustomPaper.com
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