Lakeland Wonders Case Study Essay

1. How will the reinvigorated CEOs survey transform the Lakeland Wonders organisation? Change of strike out image- no longer Handcrafted with pride in the USA. Change of organisational socialisation with the proposed expansion. Create new-sprung(prenominal) revenue streams with expansion into new markets. Departure from the traditionalistic style of the gild.2. What are the main concerns of the stakeholders who do not agree with her vision? Loss of Lakeland Wonders image and 94 year tradition. Expanding too speedily could damage the company, concern everyplace speed of change. Potential logistics issues with outsourcing. Concern over fictional character control and possible damage to distinguish image. Local, long condition partners would be lost. New CEOs lack of clear brand strategy for proposed new products. Union issues- threatened by outsourcing, not consulted early on, etc. New CEOs plan to bring in new people (Cecil, Pat) will make long term employees ol faction threatened and insecure.3. Does your group think the proposed strategy is a good strategic move for Lakeland Wonders? If yes, why? If not, why not?We think that the proposed strategy is a good move for the following reasons Increased growth potential, increased profits- modify the company to grow in line with targets set by board. expanding upon into growing market-mid non-electric market only segment predicted for double digit growth. Ensures the company remains competitive over the long term. Cost effective. New staff, new ideas and fresh growth- overall improvement for the company.However there are withal some negatives The overall planning is needs to be effective and have intercourse otherwise it could be damaging to the company. CEOs push to force-out through the changes is causing divisions within the company. Potential loss of the core quality of the company (traditional, made in USA, etc.) Risk alienating current customers.