JCPenney Research and Analysis Assignment Example | Topics and Well Written Essays - 750 words

JCPenney Research and Analysis - Assignment Exampleare operating under this Company (J.CPenny)Mostly its stores are located in big obtain malls and some in power stores. Due to this strategy J.C Penny became very popular shopping Company among the people. J.C Penney is in any case trying to contribute in possibility the stores like standalone stores, to follow the consumer desires, obtaining in mind what its competitors are providing to the usual. The success of J.C. Penney grew over time because of its strong logo name, advertisement pricing strategy which grabbed the publics attention towards it.J.C. Penney suddenly fell down and faced the serious issues regarding its income. Due to swift drop in income, J.C. Penney pulled itself back into its earlier form and also brought the changes in its stores. Issue faced by J.C. Penney was the lack of communication with its consumers. The consumers didnt have the clarity about the schemes and the down quality of the products, and left co nfused.It was effective to the position class people earlier, all this new ideas, good deals& information on products, reasonable pricing. But J.C. Penney failed to fulfill its strategy of everyday low price mount in comparison to Wal-Mart, which turned in the interest of customers disappointments. J.C. Penney has put its whole effort to satisfy its customers against Wal-Mart pricing strategy, but it couldnt keep it up (Its Over For J.C. Penney). When Ron Johnson became the new CEO of J.C. Penney he faced a number of problems regarding J.C. Penney. During the recession period 2009 to 2011, J.C. Penneys net income fell from 18billion dollars to 17billion dollars, and sales went to cl dollars per square foot. Among the department stores criteria this figure of sales lies at the rank of lower third. Suddenly this Company lost its identity. J.C. Penneys target was the middle class families, who stopt